Sunday, November 2, 2014

Case Study 2

Emerging  and  capturing tacit 

knowledge:

a methodology for a bounded 

environment


Abstract
Purpose – This paper aims to report on an empirical case study,  (single case multi-site) employing both a  ‘‘hard’’ and  ‘‘soft’’ method. The tangible, visible  component of the  study  was  the  production of a database whose fields were to be  the source of tacit knowledge emergence.
Design/methodology/approach  –  The  proposition was  that  the  possibility  for the  capture of tacit knowledge was subject to four conditions. The first was the need for a teleological motive and  purpose. The second was  a bounded environment expressed in this case in terms  of the  published corporate goals and key business drivers. The third was the production of a controlled vocabulary that made sense to both  the respondents in the context  of the true nature of the business activity. The fourth and  most important  condition was the interactive and iterative process that allowed those involved to own the tacit knowledge emerging process.
Findings – Results  supported the idea that under  bounded conditions, a shared sense of purpose and an iterative process where ownership was possible, tacit knowledge could be captured. In the bounded environment tacit knowledge was found to be  not haphazard, confirming  its ‘‘end purpose’’ for being.
Practical implications –  The  findings  of the  research have  practical application for organisations wishing  to capture the  tacit knowledge of their knowledge workers  and  describes a methodology for emerging and  capturing it.
Originality/value  –  Is of value  in presenting a  method for emerging tacit  knowledge in-play  in a bounded environment.
Keywords Tacit knowledge, Knowledge management, Knowledge capture, Database management, Controlled  language construction
Paper type Research paper


Introduction

This paper focuses on the  possibility  of capturing tacit  knowledge. Since  Polyani  (1962,1966,  1967) published his seminal  work on tacit knowledge, there  has  been an increasing interest  in the topic.  An interesting comment is that this is a topic that, whilst located within the knowledge management domain  (Dierkes et al., 2003; Easterby-Smith and Lyles, 2003), spans  disciplines as  diverse  as  human    resource   management   (Nonaka,  1994), organizational learning  (Hedberg and  Wolff, 2003;  Mertins  et  al.,  2001;  Applegate et  al. 1987;   Takeuchi   and   Nonaka,  2004),   media studies  (Bu¨ chel   and   Raub,   2003),   social psychology  (DeFillipi and   Ornstein,  2003)  and   economics (Foss   and   Mahnke,   2003). Easterby-Smith and  Lyles (2003), as well as presenting a meta-analysis of topics within the knowledge management domain  and  their  likely future impacts,propose an  agenda for future  research in the  form of a  map  within which  we  have  placed the  research being reported here  (see Figure 1).

More specifically, this research utilizes information technology in the form of a database to be  used in a  particular way.  The  database was  to  become a  framework  for a  highly



interactive and  iterative process whose aim was to emerge tacit knowledge. (A companion study  ‘‘The  willingness  study’’  was  conducted as  part  of the  research project but  will be reported on elsewhere).

Going into the study,  the authors adopted a teleological assumption. In practice this meant that  if respondents could  ‘‘dredge up’’ the  tacit  knowledge needed to make  judgements about the nature, status and  placing of relationships, it could be said  to have emerged. The authors delimited the study,  and so any claims made for using the process-based approach were  conditional on thinking of it within a bounded environment. The paper describes the development of a database to act  as  a trigger  for the emergence and  application of tacit knowledge within a  bounded  environment. The  bounded  environment consisted of the corporate business drivers  that  expressed valued  organizational goals. The  process of designing,  developing  and   populating  fields  within  the   database   was  qualitative, process-oriented  and   above  all  interactive.  Given   the   parameters  of  the   database rationale,  the users came to own many of the design and  development processes. The next section outlines  the thinking behind the study.

Nonaka  et al. (2003,  p. 491) have  emphasized the importance of knowledge management citing  it as  an  important  ‘‘sustainable competitive strategy’’.  However,  the  literature  also reflects  the dominance of codified  explicit knowledge. The authors propose that the history of organization theory  shows  that foundations of structural functional  thinking (Burrell and Morgan,  1979) and  rational ideology  informed  the broader knowledge creation framework. Possibly under-appreciated within the rational ideological framework are the ‘‘acting upon’’ activities  of people as they made sense of the explicit knowledge (Weick, 2001).  Following Weick, the authors reasoned that the ‘‘making sense of’’ activity more reflected the Kantian notion of the a priori knowledge-processing capabilities that lie beyond knowledge inputs:

·         For in Kant’s view, the nature of the human  mind is such that it does not passively receive sense data. Rather  it actively  digests and  structures them,  and  man  therefore knows  objective reality precisely to the extent  that reality conforms to the fundamental structures of the mind. The worldaddressed by science corresponds to principles in the mind because the only world available to the mind is already organized in accordance with the mind’s own processes. All human  cognition in the world is channelled through the human  mind’s categories (Tarnas, 1991).

For this ‘‘making sense’’ to be  appreciated, contextual and  relational  cues interact  with the factual  content. Supported by many  writers, the authors propose that within the seemingly impersonal and explicit world of rational management, there lives dynamic, questioning, and above all generative instincts  of people at  work (Argyris 1964;  1991;  1994;  1995;,  1996; Weick, 1979, 1995; Nonaka et al., 2003). A key concept was used in the design of the ‘‘Active Reflective  Triggering Enabler’’ (ARTE) device the  authors used to  emerge  (through its application)  tacit  knowledge.  Interaction  was  both   with  the   explicit  content-based knowledge of the  database (once it had  been emerged) and  the  iterative  processes  that ran parallel  to it – how it was encouraged is described later. The authors aimed to emerge internally  held   knowledge  that  they  associated with  the  construct of  tacit  knowledge (Polyani, 1962; 1966; 1967; Baumard, 1999,  Antal et al., 2003). They took up the challenge as to whether  tacit knowledge could be emerged or surfaced but at the same time remained very interested in the speculations about the future and change (Dierkes et al., 2003). There is an assumption in some of the literature  that if knowledge exists  it can  be  captured in its totality and retrieved using an appropriate technology. Such a claim, not unexpectedly drew its detractors (Pleasants, 1996;  Schuppel et al., 1998;  Lubit, 2001).  While this assumption may be reasonably applied to explicit knowledge, it is uncertain whether  it holds true when it is applied to tacit knowledge and the authors did not think that the claim held true for the full extent of tacit knowledge. In keeping with their thinking, the authors designed into the study the concept of the constraints of the ‘‘bounded environment’’.

The authors proposed that the capture of tacit knowledge was  subject to three  conditions. One,  the  teleological motive  underpinning the  purpose for its capture; two, the  bounded environment in which the business activity was  conducted to support the corporate goals and its key business drivers; and three,  a controlled vocabulary that made sense to both the respondents in the context  of the true nature  of the business activity. The capture of the tacit knowledge particular to this  study  relied  upon  the  development of a  commonly  agreed vocabulary. This vocabulary coincidentally incorporated much  of the  corporate language used by the organization. The extractable ‘‘chunks’’ of tacit knowledge (that is extractable though  their   application)  when   emerged  actually   mirrored   at   the   higher   levels   the organization’s key  business drivers.  The  chunks were  emerged  through a  process and methodology created for the study.

The thinking that went into the study  was  along  the following lines.

In the quest for determining tacit knowledge within a ‘‘bounded environment’’ it is necessary to discover the key attributes in business. There is the imperative to conceptualise elements of the  tacit  knowledge domain  in a teleological way. The authors needed to combine this conceptual framework  with an iterative  and  interactive methodology to meet  their aims.  At the core of this study was the research task of representing the respondents’ tacit knowledge and judgments in such a way that these could be applied to both the system of the research context  and  in a wider sense to the respondents’ day-to-day work. The researcher was very conscious of problems discussed by Tsoukas (1998)  and  Chia (2003)  on representational issues. The respondents were engaged in a high level of processual activity at all stages of the study.

The teleological purpose of knowledge refers  to the  end  purpose for which knowledge is acquired and is required for the success of the business activity. It is asserted that the teleos is integral to, and implicit in, the particular key business drivers of organizations. It is against the  implicit  and   explicit  understanding of  the  business drivers   that  constructs of  tacit knowledge are  developed by those who are directly involved in the business activity. It will be asserted later that the constructs are formed  by a framework of judgment that is held so tacitly that it has  to be emerged or discovered through an iterative process grounded in the business activity itself. This process confirmed the ‘‘knowledge spiral’’ proposed by Nonaka and  Takeuchi  (1995).

Contextual argument for the proposition

Parameters were  set  for  the  study.   In  essence,  respondents in  the  case  organization developed relationships, which fell into several categories, ranging from robust to risky. As prompts to  the  memory,   artefacts such as  business cards and/or other  symbols were retained by respondents. What was not available to the organization was the tacit knowledge that  could  be  triggered by  for example business drivers,  symbols and/or artefacts.  The authors reasoned  that  as  the  teleological purpose  of the  organization was  set  by  the respective corporate goals and objectives and as these goals seemed to be well accepted, respondents would  be  motivated to  share their  tacit  knowledge that  was  linked  to  key business drivers  and  measurable outputs. Figure 2 illustrates  how all parts of a successful organization are aligned to its common corporate objectives and knowledge. The process of sharing requires a corporate language. The language used tends to be in the form of jargon, which  is context  specific and  unique  to the  organization’s activities  (Knorr Cetina,  1999; Stake,  2000;  Shaw,  2002).  It is the  operating epistemic culture  that relates to the  specific business activity and  the specific ‘‘bounded environment’’.

Figure 2 also illustrates how each of the business units A, B and C in our case organization is aligned to, and  responds to, the corporate objectives of the organization. However,  being separate business units  each also  has  differing  sets of outputs to  achieve. These are indicated by the different shaded circles. Similarly, each business unit’s drivers are business unit-specific, consistent with the concept of the bounded environment. For example, for the marketing business unit these could relate to size of the market; characteristics of consumer base; geographical location  of client  bases; their  industry  type  or group; product lines;



self-selecting preferences of consumers when  receiving products and  services; judgment on the value of client to the business. The finance  department however, might be interested in value of sales; cost of production and also, for different reasons, the size of market; market potential  and  product lines. This results in the degree of commonality and  overlap  between, and  synergy with the business activities,  represented by some of the shaded circles  being repeated in one  or more business units.

It was from this context that a method for emerging the tacit knowledge that was in-play in the particular bounded  environment was  devised; this in turn confirmed the theoretical model proposed.

Theoretical model

The  genesis of this  thinking  came from linking items  in a  kitchen  storage cupboard of ingredients (Pantry) to the idea of explicit knowledge (recipes) and tacit knowledge (recipes þ experience). The Pantry  Paradigm was  coined to encourage respondents to recognize and   appreciate the  value  and   uniqueness of  their  own  tacitly  held  knowledge to  the particular business  activity.  In the  process described later,  a  personalised analogy was used.

Tacit  knowledge was  likened  to  a  ‘‘just-in-case’’ pantry  (as  opposed to  a  ‘‘just-in-time’’ one).  Generally  speaking, each pantry  is stocked with ingredients ‘‘just-in-case’’ of need. There  are  some core  ingredients that  each pantry  has,  for example, pepper, salt,  sugar, flour, coffee  and  tea.  These represent codified  explicit  knowledge; in the  Pantry  (kitchen store   cupboard),  they   are   the   labelled  ingredients  from  which  a  selection  is  made ‘‘just-in-time’’. Representing tacit knowledge is the judgement of the cook  in selecting and combining ingredients  with a  vision  of the  finished  product in  mind.  For  example, the order  in which  ingredients are  combined; the  significance of colour  or  consistency  or moisture  in relation  to the  progress of the  end  dish;  the  length  of cooking  time; the  need to connect smell  with results; the  ability to discriminate between ’’beautifully brown  and burnt’’; all, to some extent,  rely on tacit knowledge taken  so much  for granted. Judgment plays   an   important   role   in  tacit   knowledge.  Judgment  is  formed   on   the   basis  of experience,  trial  and   error,   tip  sharing, advice,  practice  and   the  basic  principles of physics that  contribute to culinary  success. There  is(doubt that  in the  cooking  process both  explicit  and  tacit  knowledge are  invaluable, however, as they  are  each different  in nature, they  have  differing  roles.  Tacit knowledge emergence begins not from the  pantry of ingredients, but rather  unbundling the essential ingredients that went into the making  of the  blue  ribbon  winning  sponge.

Members of a work group have  a metaphorical pantry  of ingredients in their heads – their tacit   knowledge.  Each   component  of  this  tacit   knowledge  has,   as   its  beginning,  a combination of experience, education, technical knowledge, and  cultural values (Eden  and Spender, 1998). These contribute to the development of discrimination and judgment. In the organizational setting, tacit knowledge can be emerged in relation to the aspects required to do the job. The content and key aspects of the tacit knowledge held, and needed, to get the job done and to work together productively may be unstated because some things are ’’just known’’ (Giddens, 1984),  perhaps with the holder  of the  knowledge not even  consciously aware of his/her knowing. Polanyi (1962; 1966) summed this up elegantly when he reminded us that each of us knows more than  we can  know we know. The authors placed the pantry metaphor within the concept of the organization. They considered ‘‘key ingredients’’ to be the organization’s business  drivers.  ‘‘Ingredients’’ are  the data that are  applied to making decisions. The intellectual  process involved in the combination of ingredients with business drivers  is equivalent to the  cooking  process in the  pantry  paradigm. The combination is determined by the outcome sought.

A conclusion of this study  was  that  a ‘‘Framework of Tacit Judgment’’ was  unconsciously applied in  the  ‘‘bounded  environment’’  by  the  respondents as   they  went  about  their day-to-day business activities.  Figure 3 diagrammatically summarizes the three  conceptual parts of the ‘‘Framework of Tacit Judgment’’:

  •  the analogy of the Pantry  Paradigm is used;
  • the  existence and  use  of tacit  and  explicit  knowledge is acknowledged, each corpus interacts with, and  is triggered by, the particular corporate imperatives, resulting  almost inevitably  in the creation of new  tacit  knowledge as  explicit knowledge is applied and re-applied to the business activity; and
  • the  ‘‘Tacit and  Explicit Vehicle’’ is the  language used by those who are involved  in the business activity in the organization, through both the formal and  informal use  language that can  be  categorized as:  Fields, Descriptors and  Tacit Knowledge Items.


Where knowledge workers  are gathered together in a business activity, the sharing of even the same ‘‘ingredients’’ can result in ideas being generated collectively, and also separately, nevertheless adding to  ‘‘new knowledge creation’’.  Part  of this  might  be  made  explicit through a codification process  IF a process is in place. Other  less  tangible parts remain tacitly held  by people until such time as  they emerge or are ‘‘triggered’’. The process then starts again, as  we depict in Figure 4.

The study

The study was conducted in one area of a large national public utility. The organization (used to refer to this area, rather  than the national  utility) interfaced with its marketplace in such a



way that knowledge of relationships held and managed were tacit in nature and furthermore were very much  taken  for granted. The organization was vulnerable to loss through people leaving.  This research aimed to emerge a discrete part  of the tacit knowledge held  by the staff by virtue of their business activity. This was seen to provide a ‘‘bounded environment’’ for the  study.   The  first step in the  study  was  to  understand the  criteria  against  which respondents judged their relationships, to be  appropriate or otherwise for their business activity. In other  words,  the researcher needed to penetrate the ‘‘process-of-knowing’’ that was integral to the respondents’ teleological purpose of organizational being (Sveiby, 1997). Whiteley (2002, p. 8) suggests that the purpose of research design in a study  is to ‘‘provide the logical  sequence that connects the field data to a study’s initial research question and ultimately to its conclusions. . . . the rationale  for the research must follow a plausible pattern and  the sequencing must  do the same’’.

The research design for this study  had  four major components.

The first component was the use  of the case method. Stake  (2000), Creswell (2003) and  Yin (1994) confirm the appropriateness of using  case method when the researcher is exploring in depth a  program, activity  or  process; and  where  the  case is  bounded by  time  and conducted within a time span. The activity being studied required the researcher to collect detailed information using  a variety of data collection  procedures over a sustained period.

The second component was a constructed set of categories embedded in a database. The database   provided the   repository  for  the   emerged  tacit   knowledge,  which   was
‘‘dredged-up’’ and  converted into its explicated form. Categories that were  emerged and
presented were then validated within an iterative process involving tacit-knowledge holders.

The third component was  the  tacit  knowledge itself: knowledge that was  grounded in the respondents’ theories, experiences and ways of making sense of information (such as those on business cards) in their business context.

The fourth component revolved  around the willingness of respondents to declare, and share, their tacit  knowledge for use  in their specific work domain  (referred to as  their bounded environment in this study),  if they were enabled by an appropriate technology.

It was decided that although the principles of grounded theory and grounded research were still central  to the interaction with respondents so that they could use, emerge and apply tacit knowledge, this perspective did not fulfill all of the research needs. The researcher planned to be participative within the study which evolved to an organizational intervention  (albeit in a grounded way) as  the  research proceeded. This put  the  research firmly in the  domain  of action   research (Lewin,  1951;  Argyris,  1995)  but  more  accurately  participatory action research (Heron  and  Reason, 1997;  Lincoln and  Guba, 2000)  with the  researcher firmly
‘‘within’’ the  research context. The database would be  ‘‘specified’’ and  developed by the researcher in an integrative way. This meant that the participant observer role needed to be taken.   From  a  positive   standpoint, aspects  such as  being close to  the  language and epistemic culture  of the  respondents (Knorr Cetina,  1999)  were  of benefit.  In particular, culture  as manifested in the use  of ‘‘in-house’’ jargon  in the research site was accessible to the  researcher. Caution  needed to be  taken,  however, to preserve the  relative  objectivity needed to  focus  on  the  research. Heron  and  Reason’s (1997)  ‘‘cooperative paradigm’’ model  allows  for categories to be  ‘‘fluid, altering  and  enlarging’’ where  boundaries are constantly shifting.  ‘‘Meaning-making  activities’’  referred to by  Lincoln and  Guba (2000, p. 167), have  parallels in this study.  In their terms,  these activities  have  attributes that can shape both  action  and  inaction.

It was  the researcher’s intention  to hear  the story of the respondents, as  it applied to their business activities  and  the key business drivers  to which they aligned their activities.  This was their ‘‘lived experience.’’ The ‘‘life world’’, in this research context, was the content and topics of the  tacit  knowledge held  by  the  respondents and  considered to be  part  of a complex social setting. The research was designed to give respondents ‘‘voice’’ through the iterative processes that gave findings  an emergent focus.  The emergent methodology was to  identify  socially  stable constructs in the  research context   and   to  work  within some readymade categories that were observed to be  ‘‘in play’’ during  the preliminary  fieldwork

Nevertheless, allowances were made for each stage of the data collection  to inform the next stage and to allow for continuous modification of the research design. These factors  required the  researcher to take  an open and  flexible position  with as  few assumptions as  possible governing the data collection or data analysis. Systematic procedures governed each stage and  ensured the connections between the stages of the research design (Whiteley, 2002).

In the initial stages of the study several things were noticed. First, the sharing of tacit knowledge appeared to  be  freely  given.  Next,  there   appeared to  be  a  ‘‘jargon’’ used of shorthand descriptors. There  was  a  complex protocol   underpinning  the  sharing that  was implicitly understood by the group, even  though the protocols were  not codified (Shaw,  2002).  These seemed to have  a link to the organization’s key business drivers. Many of the conversations observed had  a  repetitive  quality  about them  and  we judged that  there  was a  discernible epistemic culture (Knorr Cetina,   1999).  Critically, however, there   was  no  process for the knowledge to be  shared or to be  captured for re-use. The practical benefit  of being able  to capture the  knowledge shared on a just-in-case basis was  enticing. The objective was that input and retrieval should simulate real-time sharing, rather than be in qualitative, prose format, diary notes or file notes in natural, unstructured language. It was  quickly recognized that an IT-based enabling device would allow equally for just-in-case input and  just-in-time retrieval.

Developing  the Active Reflective  Triggering Enabler (ARTE) through  an interactive process-oriented methodology

Using  an  iterative  process, several tasks were  completed. A database was  constructed, housed on the organization’s server and  accessible from respondents’ desktop computers. Here,  items  of tacit knowledge could  be  inputted. A controlled vocabulary was  necessary. On  the  one  hand the  controlled vocabulary had  to  be  emerged from  the  respondents themselves  through an  iterative,   grounded  method, and   on  the  other,   the  controlled vocabulary would have  to make  sense to each person in the total group. A method to arrive at consensus of meaning was devised, including  a method for agreeing to the definitions of each term used, to ensure sustainable consistency in the end-to-end process of capture and retrieval.  It was  anticipated that  if  this  proved successful, it would  result  in a  controlled vocabulary that would also serve as an enabler for the triggering, prompting and recall of the tacit  knowledge held  by  respondents. Activities  that  occurred in the  research site  were mapped to a schema that eventually  led to the embedding of the categories as fields, in the online  Active-Reflective   Triggering  Enabling   database. The  active-reflective  intellectual process was the starting point of the propositions posed for this study.  The process took the researcher out on many exploratory tangents, but, at the end  of each ‘‘journey. a return was made to the core  set of propositions. The researcher had  to come to terms  with a paradox; although the ‘‘journey’’ was  empirical it was  of itself tacit in nature. It required a duality of thinking to contemplate such a contradiction. Nevertheless, the paradigmatic nature  of this study  did require and  provided many milestones that were concrete.

Building the system architecture

Wittgenstein (in Hassard, 1988),  makes the distinction  that:

. . . language is a social activity expressive of human  needs, a means of communication is within the world, and not merely a reflection of the order of the world. . . . language is part of an activity, or of a ‘‘form of life’’. [Wittgenstein’s thesis] that language is both a product of human  activity and  a producer of meaning, and  thus of new forms of human  action  (Hassard, 1988,  p. 254).

The relationships between the ‘‘tacit knowledge items’’ were mapped to ensure that what was retrieved made sense and  was valid to the business activity. A three-tiered web  application which  used VB (Visual Basic) script, plus Java, plus  Active e-control and  COM for a SQL Server  was written. The full scope and  scale of the  organization’s business activities were reviewed: how each aspect related to the other; which of the descriptors best described each part of the overall business activity; and  the way each descriptor could be laid out to prompt respondents as they recorded their entries. The prompts provided the context of the business activity. In some fields, multiple choice was appropriate, in others  an ‘‘either/or’’ choice was
‘‘forced’’. At all times, the following issues were considered in the design phase of the system:
  • What was  being collected?
  • Why was  it necessary to collect  it?
  • How was the data going  to be  retrieved?
  • Where should  Fields  and  Descriptors appear on the screens?
  • What was  behind the logic of the questions being asked?
  • While online help  buttons were  provided, the interface had  to be  user friendly and intuitive.
  •  Length  of the screens with respect to user  acceptability; two clicks were considered the optimum.
  • User  acceptability of protocols for data entry.
  • The simulation  of common practice was the preference.
  • Technical functionality of the system-build.
  • Length  of time it would take  to build  an  optimum  solution in comparison to the  ideal solution.


The concept of compulsory fields was introduced, to ensure that  the core  data required to support the business activity were provided by respondents. The design had  to ensure that the database would not just become a listing of business cards or other artefacts. The tacit knowledge sought related to the potential leveraging activities behind the artefacts and  this was fundamental to the  teleological purpose of the  database. The ‘‘tacitness’’ of the  data related to the judgment applied by the respondent against the particular body  of knowledge that was contingent on the business activity. The controlled vocabulary provided served as a trigger  to prompt the emergence of the tacit knowledge as it related to the business activities. The data collected would add to the collective  organizational memory.  It followed that tacit knowledge was complementary to explicit knowledge and the value of tacit knowledge was in its meaning-enhancing qualities. The process of interpreting incoming data from conversations  is  the   cornerstone  in  knowledge  development.  Data   were   automatically analysed at the input stage, as  respondents ‘‘found’’ a place to input their tacit knowledge item.  Figure  5  ‘‘the hierarchy’’  and   relationship  between the  field,  descriptors  and   tacit knowledge items in the schema that were created to provide the framework for description of the corporate tacit knowledge held in the bounded environment.

The predetermined fields were labelled with category headings. The fields reflected the way in which the organization profiled its client base for its business activity. Respondents could sub-segment their client  base by  descriptors in planning service delivery.  All fields  and descriptors were operationally defined in consultation with respondents to ensure consistent
‘‘sense  making’’.  The   controlled vocabulary  ensured   integrity   of  data  inputted and subsequently retrieved. The recognition from the  onset was  that  there  was,  in epistemic cultures, a  particular knowledge that  was  valued  in the  bounded  environment. This was supported by the findings of this study.  Tacit knowledge was found to be ‘‘not haphazard’’ in this business environment. Each business unit in the organization worked towards its overall corporate goals and  objectives. Furthermore, each business unit had  a sense of the overall key business drivers,  which were articulated through, and  by, the business unit’s business activities,  in other  words:  their teleos or end  purposes for being.



Ingredients of codified  knowledge, alluded to in the ‘‘Pantry Paradigm’’, were applied on the one  hand tacitly, but  against the  backdrop of knowledge (some explicit such as  policies, regulations and  procedures) of the business, its corporate goals and  key business drivers. This  on  reflection   was   considered  to  be   more   so,   especially  in  organizations  where knowledge workers  apply  and  even  transform  codified  knowledge through a  process of application  of  their  personalized  knowledge.  The  transformation occurs  through the application of a  ‘‘framework of tacit  judgment’’ that  is not  always  transparent. The ‘‘tacit world’’ of these workers  can  be  characterised by the unattended, unresolved, unmanaged and  unconscious application of ‘‘frameworks of judgment’’ as they  operate in ‘‘silos’’. A conclusion  from  this  observation  was   that   when   organizations seek  to  capture  tacit knowledge they are perhaps more seeking to uncover the ‘‘frameworks of judgment’’ that are being invisibly applied by their knowledge workers.  In Figure 6, the traditional application of



codified   knowledge within an  organization is  illustrated. It operates to  sets of policies, regulations  and   procedures  to  influence   the   business  outcomes and   activities   in  a predictable way. While tacit knowledge is(doubt applied, it is not made visible through any emergence process. This is reflected by the question marks depicting the questions people ask  and  the  answers they  come to,  by  the  individuals,  in making  sense of the  internal codified  knowledge. The frameworks of judgments if they  are  applied in this process are therefore individual, unique, ad hoc and unimitable  as the judgment applied is ‘‘unemerged’’ and  invisible.

As  illustrated  in Figure  6,  each of the  silos  A, B, C  and  D, share a  common theme of corporate imperatives. However,  there  are  social  spaces between the silos, where  people must,  and  do,  operate. These the authors called the tacit interface domain. The domain  is characterized by  tacit  relationships, social  exchanges, queries and  questions and  other ‘‘sense-making’’  activities.   The  domain   is  rich  in  un-stated  meaning, represented  by question marks  in Figure 6. In this domain  the spaces are invisible, but in reality, filled with tacit  knowledge that  although ‘‘unmerged’’  is  nonetheless always   present. This  study sought principally  to emerge this  particular tacit  knowledge. The results are  modeled in Figure 7, where  the teleological model  is underpinned by the epistemic culture  in which the business activity is conducted. This confirmed the ‘‘bounded environment’’ concept for the research.

The model  puts  into action  the ‘‘Pantry Paradigm’’ where  several ingredients are  uniquely combined with tacit knowledge to create discernible outcomes. In the organizational context where the business activity requires the application of tacit knowledge (experience) by those engaged in it knowledge of the essence of knowing the business comes from understanding of the corporate goals (recipes) that are  used as  the key business drivers  (ingredients) to deliver on the corporate outputs for which the organizational unit is accountable (the dish). This interaction, which is in essence triggered by many  corporate imperatives, is informed by the epistemic culture and  the application of frameworks of judgment that are founded on tacit  knowledge. In reviewing  the  tacit  knowledge applied it was  found  to contain  many ‘‘knowledge items’’ that could be categorised or chunked up as discrete bundles but which nevertheless had  common elements. This was explained by the operating corporate goals and  key business drivers  that were  fundamental to the  ‘‘end-purpose’’ of all the  business activities  in this  bounded  environment. A vehicle  was  devised for emerging and  making



visible  this  particular  tacit   knowledge  and   the   categorisation  of  the   individual   ‘‘tacit knowledge items’’, after  they  were  emerged, by ‘‘descriptors’’ and  ‘‘fields’’. A vehicle  to make  the tacit knowledge explicit was  the creation of a database. This codification for the purpose of ongoing input and retrieval of tacit knowledge by the very fields, descriptors and knowledge items ensured the ‘‘sense-making’’ to the users of the database.

Figures  6 and 7 illustrate the business unit’s business drivers as they relate to the teleological intent of the organization’s corporate objectives. Figure  7 builds  on that ‘‘Framework’’ and the  findings  of this study.  It demonstrates that  sitting  within these overlapping contextual business environments are ‘‘islands of tacit knowledge. each having its own ‘‘particular tacit knowledge  items’’  that   reflect   the   tacit   knowledge  as   it  is  applied  to  each  explicit environment. The content of each ‘‘island. before the  findings  emerged, was  taken  to be unique, however  this  view was  modified  after  the  study.  This is illustrated  in the  model (Figure 7) by the overlapping islands.

Data  collection and  results

The data collection  demonstrates the variety of data collection  procedures employed over the  sustained two-year  period of the  study.  This was  in keeping with one  of the  criterion discussed by  Cresswell (2003)  who  suggested that  where  a  variety  of data  collection methods were  necessary to serve the  purposes of the  study,  the  case method could  be gainfully employed.


Stage 1. Preliminary  observation of the business activity
  • Activities mapped to a schema.
  • Tacit knowledge ‘‘dumped’’ in natural  language.
  • Categories  derived from  descriptions of  tacit  knowledge that eventually   led  to  the embedding of the categories as  fields.


Stage 2. Spreadsheets used to sort categories, allow for further dumping of tacit knowledge items in Site 1
  • Further  refinement of categories, and  new  categories added to  the  list of controlled vocabulary. Respondents in Site 2 used to validate controlled vocabulary and  ‘‘dump’’ their tacit knowledge to test  cross border applicability.
  • Operational definitions  applied to  each descriptor in the  controlled vocabulary  after consensus reached with respondents.  Demonstration to  management that  business activity could  be  captured and manipulated to suit corporate objectives.


Stage 3. Prototype developed

Prototype specified and built for proof of concept that tacit knowledge could be categorised, described and  willingly ‘‘dumped’’  and  retrieved against business drivers  using  Boolean logic. Discrimination  and  judgement and  were required to populate the database and  build the  prototype. Respondents from the  second site  tested the  prototype and  added to the records by inputting  their tacit knowledge.
  • Respondents in Sites 1 and 2 populated the prototype database. Categories were further refined,  added to and  made sense of. Four additional respondents  in Sites  3 and  4 included in the  study  to ‘‘cold test’’ the  prototype and  review controlled vocabulary for sense making.


Stage 4. Proof of concept accepted
  1. Online database approved for system build.
  2. It was  recommended that  the  database be  housed on the  Agency’s IT platform  on its intranet in order that it would be readily accessible to each respondent at their work point.



Discussion and  conclusion

Implicit  in the  evolution  of  this  study   was  the  fact  that  the  process of  discovery was embedded in the  findings,  even  to the  point  of saying that  the  process of discovery and findings  were embedded in each other.  This was  supported by the work of Swart and  Pye (2002) on collective  tacit knowledge, in which they describe how their respondents referred to ‘‘representations’’ they held of what they perceived to be ‘‘embodied patterns of interrelation’’. Respondents were found to speak in metaphors and  describe the ‘‘tacitness’’ of their knowledge as more a ‘‘feeling of knowing,’’ which Swart and  Pye (2002) found to be more ‘‘an expression of and action upon a complex, rich picture or map  of interrelations that are embedded in the organization’’ (Swart and  Pye, 2002,  pp.  11-12) (Author’s italics). The underlying aspects to this insight are that representations shaped by actions, which lead  to the process of ‘‘re-description’’ and  this concept, is illustrated  by:

. . . the combination of reshaping and  guidance, depicts how action  re-describes (shapes and guides) representation and  vice versa. . . . there  is a tension  between action  and  representation which is due  to the action-orientated nature of CTK (Collective Tacit Knowledge): that is, holding representations of embedded patterns of action may guide and shape collective action, while the very nature of the action will reshape CTK and its representation (Swart and Pye, 2002, pp. 11-12) (Author’s italics).

The important  aspect in the Swart and  Pye (2002) study  is that it reflected the inter-twined nature   of collective   tacit  knowledge and   its  description. In the  researcher’s study,   the description of tacit knowledge was by way of a controlled vocabulary, which was grounded and  shaped through the collective  sense making of respondents. Therefore, the description of this study is reported as it occurred and evolved through the interaction with: the literature; the  respondents; and,  the  active  participation of the  researcher. The  realization  that  the search for the emergence of tacit knowledge and  its capture might be  more  related to the framework  of tacit  judgment applied by  individuals  in a  discrete business activity  was significant. The grounded iterative  method applied to the propositions set  for the research proved successful and  provided a methodology that could  be  replicated.

The elegant assertion that people do not always  know what they know (Polanyi, 1962) was also proven in the study,  and  further validated the method used for emergence and  capture of tacit  knowledge. While the  criteria  used for making  judgments about the  potential  of relationships was the particular topic of this study,  it is suggested the methodology created is  robust enough  to  be   applied to  other  contexts where   knowledge  work  is  expertly transacted. The management reports that were drawn from the database resulted in making this invisible corporate activity both visible and  accountable was a key benefit of the project to the  organization. A controlled vocabulary served  the  dual  purpose of describing the knowledge items that identified the topic or content of the tacit knowledge captured actively and  triggered the recall  of tacit knowledge held,  much  like recipes in the metaphor of the Pantry  Paradigm. This was  also confirmed.

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Nama Kelompok:
Welly Pratama - 1501142812
Romi Fusianto - 1501143746
Hendra            - 1501142384
KELAS : LB11

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